Video Ad Campaign

One of my portfolio companies just launched a "You-Tube" ad campaign, with banners linking to web videos.  This post is intended to highlight the creative work of Barak Kassar and his team at Rassak, who produced it.  It's a one of the first examples I've seen of the use of made-for-the-web content that is potentially compelling and commercially viable.  It's funny and is generating customer leads.  In addition to using banners, the videos are posted on YouTube and AOL, with the hope of viral spread. 

The series can be found on the BigFix site. 

Here is one of the multiple video clips from the series.